Chief Marketing Officer

Who we’re looking for

• 5+ years of experience in performance marketing, with at least 2 years in a leadership role
• Extensive media buying experience—you've managed significant ad spend ($500K+/month) and know what good media buying looks like
• Extensive CRO experience—you understand funnels, conversion optimization, and how to diagnose where we're losing customers
• Proven ability to connect data across channels and build unified marketing strategies
• Experience leading marketing teams (media buyers, CRO specialists, etc.)
• Strong analytical skills—you live in the data and make decisions based on it
• Strategic thinker who can zoom out to see the big picture and zoom in to fix details
• Clear communicator who can translate complex data into actionable insights for leadership
• Experience in e-commerce, DTC, or high-growth consumer brands
• Background in both paid social (Meta, TikTok) and other channels (Google, Pinterest, native)
• You've scaled a brand from 7-figures to 8-figures or beyond
• Experience with advertorial funnels and direct response marketing

What you’ll do

• Own Marketing Strategy
• Develop and execute the overall marketing strategy across all brands
• Identify the highest-leverage opportunities for growth and profitability
• Build strategic roadmaps that align media buying, CRO, and creative functions
• Set KPIs, targets, and accountability across the marketing team
• Oversee Media Buying
• Lead and mentor the media buying team
• Evaluate media buying quality—not just ROAS, but strategy, testing methodology, and scaling decisions
• Ensure we're allocating budget to the highest-performing channels and campaigns
• Identify when to scale, when to cut, and when to test new approaches
• Oversee CRO & Funnel Performance
• Own conversion rate optimization across all funnels (advertorials, sales pages, upsells, checkout)
• Analyze funnel data to identify drop-off points and conversion leaks
• Work with the CRO and funnel teams to prioritize tests and improvements
• Ensure every step of the customer journey is optimized for conversion
• Connect the Data
• Tie together traffic data, creative performance, funnel metrics, and revenue
• Build dashboards and reporting that give leadership a clear view of marketing performance
• Use data to inform strategic decisions—not gut feelings
• Create feedback loops so learnings from one area improve the others
• Lead the Marketing Team
• Manage and develop media buyers, CRO specialists, and marketing support roles
• Build SOPs, processes, and systems that scale the marketing function
• Run strategic meetings and ensure alignment across the department
• Foster a culture of testing, learning, and continuous improvement

About the position

We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives. We've scaled from just drop shipping to a 50+ person team doing $1M+/month. Our goal? Multi 9-figures. And we're just getting started.

Benefits

• Remote-first environment
• Work with a team of A-players who actually give a damn
• Direct founder access—you'll be a strategic partner to leadership
• Real ownership of the entire marketing function