Brand & Commercialization Sr. SpecialistVerified as a real position

Who we’re looking for

• 6+ years of experience in Brand Marketing in FMCG.
• Proven experience in developing and executing brand campaigns and performance-driven projects.
• Strong project management skills – ability to structure, prioritize, and lead projects from conception to completion.
• Demonstrated problem-solving abilities – capable of identifying challenges, designing solutions, and driving actionable outcomes.
• Ability to adjust and react fast in fast changing environment, experience preferably from FMCG companies.
• Track record of managing cross-functional teams and external partners to align efforts and goals.
• Fluency in English and Czech or Slovak is required for both internal and external communications.

What you’ll do

• Lead Brand Campaigns and the way they are commercialized: Create and guide strategic campaigns that support our goals. Work with different teams to turn consumer insights into effective marketing activities.
• Manage Calendar: Oversee the yearly plan for campaigns and launches. Make sure everyone is aligned and campaigns are delivered on time by coordinating across departments.
• Go-to-Market Launches: Develop plans for new product launches and important initiatives, working closely with other teams to ensure they are successful and relevant to our customers.
• Track Results: Monitor how campaigns are performing using key business and consumer metrics. Share results and learnings to help us improve.
• Build Brand Strategy: Help define our brand’s direction, making sure it matches our vision and stands out in the market. Ensure our brand message is clear and consistent everywhere.
• Communication: Develop local communication materials or transcreate with local touch global toolboxes and make sure our brand stays consistent across all channels.
• Co-operate closely with brand engagement team to unsure consistent brand experience in our brand retail, events and legal age meeting points.
• Use Consumer Insights: Bring in consumer trends and feedback to keep our brand and campaigns relevant. Work with research teams to identify what our customers want and need.
• Align with Strategy: Make sure everything we do supports our larger company goals. Act as a brand guardian and help ensure all our actions are consistent and compliant.
• Budget management

About the position

We’ve built the world’s most successful tobacco company, with some of the world’s most iconic brands. Now, we’ve made a bold decision: We are building PMI’s future on multi category business. Our dream is to convert every adult smoker who would otherwise continue smoking to these innovative smoke-free platforms. To help us achieve this, we need your help. We are currently seeking Czech or Slovak native speaker to join our category team as Senior Brand & Commercialization Specialist in Prague. You will play a key role in driving brand strategies for our biggest Heat not Burn brands, such as IQOS.

Benefits

• At PMI, we’re not just transforming our business; we’re reshaping an entire industry. In this role, you’ll have the opportunity to work on innovative, results-driven campaigns that contribute to building a new multi category business. If you thrive in a fast-paced environment where creativity meets execution, and you can deliver projects with both strategic foresight and operational excellence, this is the role for you.