Associate Director - SEO, GEO, and Content PerformanceVerified as a real position

Who we’re looking for

• 7+ years in SEO, digital marketing, or search strategy.
• Proven experience in enterprise/global SEO programs.
• Strong understanding of Technical SEO (site structure, crawlability, schema) and content strategy and optimization.
• Familiarity with AI-driven search trends and Large Language Models (LLMs).
• Strong English communication skills and leadership presence to effectively engage stakeholders from around the globe.

What you’ll do

• Global SEO & GEO Strategy: – Define and lead an integrated SEO & GEO strategy aligned to species marketing and other enterprise priorities. – Evolve KPIs from traditional metrics (rankings, traffic) to include AI citations, share of voice, and discoverability. – Identify high-impact use cases across brands, markets, and customer segments.
• Content & Experience Optimization: – Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is structured, authoritative, and citation ready. – Establish standards for AI-friendly content (clarity, structure, factual accuracy) – Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability.
• AI Search (GEO) Enablement: – Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs. – Develop frameworks to ensure content is trusted, referenced, and surfaced by AI systems.
• Performance & Analytics: – Define and track performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “zero-click” outcomes). – Share performance insights with stakeholders on a regular basis

About the position

The Associate Director, Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Content Performance will be responsible for evolving our Company's Animal Health’s web search strategy to an integrated SEO & GEO approach, ensuring our content is discoverable, authoritative, and cited across both search engines and AI-driven platforms (e.g., AI Overviews, Copilot, ChatGPT). The role will partner closely with stakeholders in Global Marketing, Customer Engagement and IT to embed search optimization into omnichannel content and customer engagement strategies.

Benefits

• The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.